Web Marketing HowTo

Article Marketing Automation has really become a great success, but I see all too often people paying the $47 a month for the paid membership (adding your blogs as hosts in the content network, building them up with content is still free) and not getting their money's worth because they don't understand some of the critical features of it, in particular the flexibility and power of spinning the articles.  See my Article Marketing Automation Review here for an overview.

What Is Article Spinning?

Article Spinning is the process of taking a copy of an article and "spinning" it to make it unique.  In a basic sense, you could do this by changing the words and / or the order of your phrases and sentences, so that is no longer obviously the original article.  You could add content, mix it up with other content, and make it different in a variety of ways.

Why Is Article Spinning Important?

If you don't spin the articles, you are putting out duplicate content.  Since Google doesn't want to see multiple copies of the exact same content in its index, it will ignore duplicate content when it finds it.  All those articles you've submitted to the article directories?  You're putting out a bunch of duplicate content.  Article Marketing Automation shines by distributing different versions of the article so that it isn't duplicate content, and Google should index your articles and give you some backlink love.

Examples Of Article Spinning using Article Marketing Automation

AMA offers two different types of article spinning, with the spinning and sentence re-writing phases.  The spinning involves using a certain syntax to provide variants of phrases.  I make heavy use of this feature, so I don't usually have to do anything in the sentence re-writing phase.

To explain what pre-spinning is, we'll take a look at the example sentence "The little cat jumped on the couch."  Article Marketing Automation allows you to provide variants of content using the option group {option1~option2} format.  A simple option would be to use this sentence:

The {little~orange} cat jumped {up~on the couch}.

This yields us 4 possible sentences:

The little cat jumped up.
The little cat jumped on the couch.
The orange cat jumped up.
The orange cat jumped on the couch.

You can use as many variants in each option group that you like to really spin up the content.

The (little~orange~big~white~black} {cat~feline~kitten} {walked~jumped~climbed} {up~on the couch~down the stairs~to the window}.

If my math skills haven't failed me, that yields us 180 possible sentences!  I am not going to list them all here, of course.  Note that these needn't be individual words for options, but whole phrases, sentences, paragraphs, etc.  There is a real flexibility here.  Not only that, you can use a second level of delimiter [option1|option2] inside these to really provide a huge array of choices. I have mainly used this for my anchor text, because it can get very complicated quickly.  Having a page full of code can make things hard to read.  Consider the example where you want to refer to one of two products, each of which are at a different link.  Remember how you can put anything in as an option?  Links work, too.

{[Page1AnchorA|Page1AnchorB]~[Page2AnchorY|Page2AnchorZ]}

When I make the [|] groups links, this will give possibilities of a link to one of the two pages, either of which has multiple variants of the anchor text.  Instead of simply targeting one keyword phrase, you can have one of several randomly picked!  This helps you rank for various targetted long tail terms at once and gives variety to your inbound links so it looks more natural.  I usually do my main niche keyword in its own link, and the other two links randomly among several long tails, though sometimes I use the main keyword, options with the next two keywords, and an option with the next 4 or 5 keywords.  It just depends on the keywords I'm targeting and the relative amounts of expected traffic from each.

You can also spin your article title as well.  I usually try to provide at least 4 different article title variants.  You use the exact same option format as in your article body.

Once you are happy with the spinning, you will be presented sentences for re-writing.  You can re-write each sentence up to 10 times.  I don't typically get much presented here, as I spend the time and effort thoroughly mixing up the content beforehand.  I suppose it's a question of level of effort, how much time you want to put towards either type of article spinning / variation in Article Marketing Automation, and what personally makes more sense to you.  You may find the option variants intimidating and difficult to read and prefer to re-write the sentences, or have more variation available by using the option delimiters.

Key Mistakes People Make When Spinning Articles

• Not re-writing them in the first place.  If I see an article 0.00% re-written, I reject it.  Note that on my auto-approve blogs, I don't particularly care.  Duplicate content does not serve your purpose or mine.  Of course, the "Original Article Rewritten" factoid is a new addition as of late September.
• Not using all 3 links.
• Using all 3 links, but they're to the same page and using the same keyword.  With the spinnable links, you can easily add in a large variety of long tails quickly.
• Non-keyword focused links.  Using your www.website.com as link text doesn't help.  There's one guy in particular that likes to link to www.myparticularniche.soandsoenterprises.com as well.  His website asks people to "Please help support this website by clicking on one Google ad."  I don't think he's going to last too long.  Using "Review" as your anchor text when linking to a page "product-type-review" and while the "of product type" is not linked.
• Links only to home pages, no deep links - this reflects a "go to my home page and browse" mindset instead of a search engine focused mindset that gets individual, specific pages ranked for the keywords.
• Deep linking to a page, but using the title of the website instead of keywords.
• Flooding a niche with articles one right after the other, all pointing to the same site.  That's not stealthy.  These people also tend not to re-write at all, either.  Why don't you go ahead and put up a sign that says "I am a link farm" then?
• Misspelling your keywords, though it's possible this was done on purpose...I kind of doubt it, as sometimes the posts can be badly mangled.
• Re-writing an article, but only about 10%.  What's the point of that?
• An article with no links in it at all.  To be fair, I only saw this once.

My Article Spinning Strategy

• I try not to make any of the mistakes listed above, for starters.
• Use all 3 allowed links, spinning the keyword phrases for some variety, hitting a several long tails.
• I use existing articles from my sites as a base, tune down the keyword focus a bit, maybe remove some content and spin them.  I don't want my published articles to be competition, but I do want them to be relevant, and I want what I'm linking to be more comprehensive than what I am linking from.
• I allow my articles to be published on my own sites.  I can trust the author to do good work and they're spun 6 ways to Sunday, so there are no problems doing so.  Why write content and not use it yourself?

Article Marketing Automation gives you some very powerful article spinning options that provide great benefits, but if you don't bother to use them, you are throwing away both the $47 a month you pay for a subscription as well as the lost potential profits from not being as successful as you could be.

Splork also has some good thoughts on Article Writing and Blog Building With Article Marketing Automation that you might want to take a look at as well.  This article was inspired by some discussion on Griz's It's All In The Back Links though I'd had the thought to write this kicking around for a while.  What can I say?  I'm lazy.

Tags: article marketing, article marketing automation, article spinning, article spinning 101

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